March Challenge | No Buy

Taking Back Control of Your Spending

Have you ever thought, “I really should cut back on excess and impulse shopping,” only to add something to your cart the moment you see something tempting?

You’re not alone. The world has been designed to make shopping easy, cheap, and very convenient… but at what cost? We know impulse purchases aren’t good for our emotional, financial or planetary wellbeing.

March’s sustainability challenge is about breaking this cycle because most of us are conditioned consumers. This month, I’m challenging you to rethink your shopping habits and do the internal work to break up with the shopping and buying mentality.

• No impulse purchases

• no mindless scrolling through TikTok Shop

• no one-click buying

Instead, we’ll focus on intentional spending, mindful consumption, and breaking free from the cycle of instant gratification.

Why This Challenge Matters

The urge to shop isn’t just about wanting new things - it’s deeply rooted in psychology. Every time you make a purchase, your brain releases dopamine, the same chemical linked to pleasure and addiction.

Retailers know this and design shopping experiences to keep you hooked. From limited-time deals to the instant gratification of one-click checkout, everything is engineered to make spending feel effortless and resisting feel impossible.

But what if you could break the cycle? What if you could retrain your brain to pause, reflect, and spend with intention instead of impulse?

This challenge isn’t just about where we shop, it’s about reframing how we shop.

So here’s how you’re going to kick the urge in 30 days.

If this newsletter has helped you rethink shopping, save money, or live more sustainably, consider becoming a paid subscriber. The support of paid subscribers keeps this work going and takes these conversations even deeper.❤️